REDCOM Laboratories, Inc., a leading developer and supplier of advanced tactical communications systems for the U.S. Department of Defense (DoD), has completed an extensive rebranding effort centered around a new corporate logo. After maintaining the same logo since the company’s founding in 1978, this new brand identity better reflects REDCOM’s current mission of developing the world’s most reliable and interoperable Command and Control (C2) communications solutions.

“The previous REDCOM logo had a great run over the past 45 years, but the REDCOM of today is a vastly different company than it was even five or ten years ago. It was time to update our logo to represent who we are going forward: an innovative and nimble R&D company that solves unique communication challenges for mission-critical applications,” said Mike Gerenser, Director of Marketing at REDCOM Laboratories, Inc. “The new logo evokes both a three-dimensional shape and a connected network. A hidden “R” in the negative space at the center of the logo represents the REDCOM technology that brings disparate communication paths together.”

REDCOM’s old logo (left) was designed in 1978, featuring heavy lettering and a square digital wave. The new logo (right) implies a greater sense of connectivity and flexibility, featuring a hidden “R” in the center of the logo mark.

REDCOM’s new brand identity embodies a renewed sense of purpose but is still rooted in the company’s heritage of developing unique communications hardware and software. When the company was founded in 1978, the name REDCOM was chosen as an acronym for Research, Engineering, and Development in Communications. This important tagline is now a key component of the company’s updated brand identity.

If you’re interested in learning more about REDCOM’s C2 communications solutions, visit the company website at www.redcom.com or get in touch with a solutions advisor at sales@redcom.com.

Honoree Kara Martin with REDCOM CEO, Dinah Weisberg.

We are proud to announce that REDCOM’s very own Director of Human Resources, Kara Martin, has been chosen as one of the NHRA (National Human Resources Association) Rochester Affiliate HR Executive of the Year Honorees. This prestigious award distinguishes and honors human resource professionals who: 

• Are innovative and consistently prepare their organizations for the future 
• Make significant contributions and impact their organizations and the HR community 
• Demonstrate leadership and operational excellence 
• Inspire others to excel 

Kara Martin was nominated for the HR Executive of the Year Award by REDCOM’s benefits broker, Consiliarium Group, and will be recognized at a luncheon on August 2, 2023. 

“We are incredibly honored to have a vital member noticed as an honoree for this award,” remarked REDCOM Chief Executive Officer, Dinah Weisberg. “Kara has been able to establish that delicate balance between enhancing the corporate culture, protecting the employees and the organization, and making everyone’s life easier. Kara really is a joy to work with.” 

Kara Martin is a critical piece of REDCOM’s leadership team, where she works diligently to foster a positive culture at REDCOM, retain top talent, and attract new talent to the REDCOM family.   

“Being nominated for this award, and being thought of as someone who is worthy of this honor is very humbling,” says Kara. “I am very appreciative of the recognition but more than that –it is really just a joy to come in and work with the people that I get to work with every day at REDCOM.”  

Kara graduated from Siena College with a bachelor’s degree in Sociology and later went on to receive her master’s degree in Organizational Management from Nazareth. She began her career at the YMCA of Greater Rochester, where she worked for over a decade, and the idea of the “ethics of hard work” was formed early on. In this position, Kara learned a lot about leadership development, managing people, managing a budget, training, and programming. 

Throughout her career, Kara has worked at a wide variety of companies throughout Rochester. She has served as the Mission, Vision, and Character Advancement Director at D4 as well as the Director of Human Resources. She has worked at Elevate Rochester, an organization that focuses on fostering and recognizing ethical practices in the business community, and at Gorbel as their Human Resources Business Partner. With her background in sociology, knowledge and experience in organizational management, and extensive experience as an HR professional throughout the Rochester Community, Kara Martin is a well-deserved honoree for the HR Executive of the Year Award.  

REDCOM Laboratories, Inc. is proud to announce that the company has been awarded a Top Workplaces honor by The Democrat and Chronicle for the third consecutive year. The list of Top Workplaces is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization, including alignment, performance, engagement, and leadership, just to name a few.  

“We are so pleased to be recognized for the third year in a row as a Top Workplace in Rochester. This “threepeat” award means so much to us this year as we continue to focus on a great work experience for our employees,” remarked REDCOM’s Director of Human Resources, Kara Martin. “We have proudly cultivated a family culture over the last 43 years. Last fall, we lost our beloved founder, Klaus Gueldenpfennig. We are so proud that we have been able to keep his vision and dream going through our employees.”   

REDCOM’s mission centers around enabling the most important conversations in the world for customers that include all branches of the military, government agencies, and first responders. In a complex and competitive industry, REDCOM stands out from other communications companies by focusing on a refined set of functions that are integral to mission security.  

“We know that REDCOM produces products of the highest quality, reliability, and interoperability and that is because of our employees’ dedication to REDCOM and our customers,” continues Martin. “On behalf of REDCOM, I want to thank all of our employees, not only for their feedback that led to this award, but for their hard work, their loyalty, and their commitment to making REDCOM a wonderful place to work.” 

After navigating two years of COVID-19, REDCOM has kept their employees connected and driven towards a common goal. “As employees continue to return to the office more often, it is the laughter in the hallways, the hugs of old friends, and the impromptu chats that we realize we have all missed so much,” mentions Martin.  “Personally, it is such an honor to work for a company where employees recognize their value and are recognized for their contributions.”